It was the least-watched Grammy broadcast of all time.вЂќ This past year didnвЂ™t do much better - viewership for the 2022 ceremony, according to the LA Times, brought a 4% gain, with about 9.6 million total viewers. In 2021, вЂњviewership for the ceremony collapsed 53% from the previous year - from 18.7 million to 8.8 million. Ten years ago, he writes, 40 million people tuned into the Grammy Awards.

Ironically, Gioia points to a music industry dinosaur to help prove his point around how little listeners care about new music these days. The 1983 reggae hit has achieved nearly 2 million new streams thanks to Stranger Things, bringing its Spotify total to nearly 70 million. Musical YouthвЂ™s вЂњPass The DutchieвЂќ is also getting tons of new streams thanks to it essentially being the theme song to a Stranger Things stoner character named Argyle (played by Eduardo Franco). вЂњRunning Up That HillвЂќ - a forever bop, indeed - wasnвЂ™t the only older song to experience a huge bump these past few weeks. It remains at #1 on the weekly version of the same chart (with 57,221,016 streams between June 3-9) and #3 on BillboardвЂ™s Global chart, right behind вЂњAs It WasвЂќ and Bad Bunny and Chencho CorleoneвЂ™s вЂњMe Porto Bonito.вЂќ ThereвЂ™s been a trickle-down effect, too, to BushвЂ™s entire catalog, with Billboard reporting that it has earned 20.6 million US on-demand streams, a 2,506% gain from the previous week.

Although itвЂ™s currently sitting at #2 behind Harry StylesвЂ™ вЂњAs It Was,вЂќ вЂњRunning Up That HillвЂќ spent most of last week at #1 on SpotifyвЂ™s Daily Top Songs Global chart.

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